PG Tips and Unilever brand case studies

Why not analyse the latest PG Tips advertising campaign, featuring Monkey?
http://www.pgtips.co.uk/
http://www.unilever.co.uk/ourbrands/foods/pgtips.asp
http://whom.co.uk/squelch/40years_tv.htm
http://www.guardian.co.uk/media/2003/apr/09/advertising.uknews
http://www.guardian.co.uk/media/2007/jan/08/advertising.marketingandpr

Unilever brand case studies:
Persil - Be My Coach campaign and Get Creative campaign
Dove - Real Women campaign
Flora - pro.activ campaign

http://www.unilever.co.uk/ourbrands/casestudies/?linkid=navigation