You need to ensure that you can discuss Coke's advertising campaigns in your MED2 exam. You will be shown three videos in class about Coca Cola:
1. The Money Programme: Coke's Water Bomb (330) (About Dasani)
2. The Money Programme: Coke on the Rocks (330)
3. Dispatches: Mark Thomas on Coca Cola
These videos will be returned to the library after use, so you can watch them there to make additional notes if necessary.
You will also be given a handout from the September 2005 issue of Media Magzine about how to analyse a Coca Cola advert.
You can see Coca Cola adverts from 1914 to the present day at:
(What you need to bear in mind is that many of these are American!)
To read more about the negative side of Coke's image, see these websites:
What you need to do now is research Coca Cola advertising campaigns. You need to select a specific recent campaign and post your findings as a comment to this post. You should include the web address of any sites that you have used.