Latest advertising news

BT Vision to put ads in films
http://www.guardian.co.uk/media/2007/dec/05/digitalmedia.television

Ad campaign for 'easy' breast enlargement surgery banned by ASA
http://www.guardian.co.uk/media/2007/dec/05/asa.advertising

Setanta ad featuring Des Lynam facing inquiry

http://www.guardian.co.uk/media/2007/dec/10/asa.advertising

Racist advertising?

'Anti-Welsh' advert:
http://www.guardian.co.uk/media/2007/dec/12/asa.advertising

Coca Cola advertising

You need to ensure that you can discuss Coke's advertising campaigns in your MED2 exam. You will be shown three videos in class about Coca Cola:
1. The Money Programme: Coke's Water Bomb (330) (About Dasani)
2. The Money Programme: Coke on the Rocks (330)
3. Dispatches: Mark Thomas on Coca Cola
These videos will be returned to the library after use, so you can watch them there to make additional notes if necessary.

You will also be given a handout from the September 2005 issue of Media Magzine about how to analyse a Coca Cola advert.

You can see Coca Cola adverts from 1914 to the present day at:
http://www.pinballrebel.com/game/cola/ads/coke/coke.htm
(What you need to bear in mind is that many of these are American!)

To read more about the negative side of Coke's image, see these websites:
http://www.killercoke.org/
http://www.coopamerica.org/programs/rs/profile.cfm?id=204

What you need to do now is research Coca Cola advertising campaigns. You need to select a specific recent campaign and post your findings as a comment to this post. You should include the web address of any sites that you have used.

Renault pulls N word advert

Renault pulls 'N' word ad:
http://www.guardian.co.uk/media/2007/nov/22/advertising

Banned film ads

Film posters banned because they promote guns:
http://www.guardian.co.uk/media/2007/nov/21/asa.advertising/print

PG Tips and Unilever brand case studies

Why not analyse the latest PG Tips advertising campaign, featuring Monkey?
http://www.pgtips.co.uk/
http://www.unilever.co.uk/ourbrands/foods/pgtips.asp
http://whom.co.uk/squelch/40years_tv.htm
http://www.guardian.co.uk/media/2003/apr/09/advertising.uknews
http://www.guardian.co.uk/media/2007/jan/08/advertising.marketingandpr

Unilever brand case studies:
Persil - Be My Coach campaign and Get Creative campaign
Dove - Real Women campaign
Flora - pro.activ campaign

http://www.unilever.co.uk/ourbrands/casestudies/?linkid=navigation

Stella Artois advertising critique

Where did it all go wrong for the beer they call 'wife beater'?
http://www.dailymail.co.uk/pages/live/articles/news/news.html?in_article_id=494149&in_page_id=1770

Viva! ad. campaign - Heather Mills McCartney

These bizarre environmental adverts would be interesting to write about:
http://www.dailymail.co.uk/pages/live/articles/showbiz/showbiznews.html?in_article_id=494876&in_page_id=1773&ico=Homepage&icl=TabModule&icc=picbox&ct=5

Marks and Spencers ad campaign

If you are consider campaigns to research for your MED2 exam, I would recommend Marks and Spencer as a case study. The latest advert, 'Christmas Belles', is an excellent example of pastiche. You can view it at www.marksandspencer.com

Take That - Shine advert :
http://www.dailymail.co.uk/pages/live/articles/showbiz/showbiznews.html?in_article_id=482627&in_page_id=1773

Controversial Shell print advert

http://www.guardian.co.uk/media/2007/nov/07/asa.advertising/print

Channel 4 pledges to redraw remit

25 years of Channel 4:
http://www.guardian.co.uk/media/2007/nov/02/channel4.television/print

Top Ten controversial adverts

It is helpful to consider why some adverts are controversial for both your coursework and your A&M exam.

Top Ten Controversial adverts in 2006
http://news.bbc.co.uk/1/hi/magazine/6640005.stm

Top Ten Controversial adverts in 2005:
http://news.bbc.co.uk/1/hi/magazine/4943500.stm

Media Guardian - Citroen advert.

ASA raps Citroen for latest advert.
http://www.guardian.co.uk/media/2007/oct/31/asa.advertising1/print

Media Magazine is £10!

Please return your forms about Media Magazine as soon as possible. Unfortunately, there was a mistake on the original letter - a year's subscription costs £10, not £7.50 - SORRY!

Media Guardian latest

Skoda cake ad. and relaunch of Arena magazine

http://www.guardian.co.uk/media/2007/oct/30/advertising/print
http://www.guardian.co.uk/media/2007/oct/30/emap.pressandpublishing

Research for coursework

You may find the following website helpful when doing research for your brief:
http://library.marketlineinfo.com/library
You may not find what you want instantly, so be prepared to persevere!

Rebranding case studies

You can see case studies of companies that have recently rebranded themselves at http://www.brandme.co.uk/ including Captain Birds Eye, Blossom Hill, Capri Sun, Fosters and Oasis.

MediaGuardian

If you subscribe to Media Guardian (it's free!), you can get all of the latest news about adverts, including the banned Sky advert, and the new EU anti-smoking campaign.

Record-breaking advert in Dubai:
http://media.guardian.co.uk/advertising/story/0,,2197672,00.html

Welcome to Taunton's AS Media Studies

This blog has been set up to help AS Media students at Taunton's College in Southampton.