PG Tips and Unilever brand case studies

Why not analyse the latest PG Tips advertising campaign, featuring Monkey?
http://www.pgtips.co.uk/
http://www.unilever.co.uk/ourbrands/foods/pgtips.asp
http://whom.co.uk/squelch/40years_tv.htm
http://www.guardian.co.uk/media/2003/apr/09/advertising.uknews
http://www.guardian.co.uk/media/2007/jan/08/advertising.marketingandpr

Unilever brand case studies:
Persil - Be My Coach campaign and Get Creative campaign
Dove - Real Women campaign
Flora - pro.activ campaign

http://www.unilever.co.uk/ourbrands/casestudies/?linkid=navigation

Stella Artois advertising critique

Where did it all go wrong for the beer they call 'wife beater'?
http://www.dailymail.co.uk/pages/live/articles/news/news.html?in_article_id=494149&in_page_id=1770

Viva! ad. campaign - Heather Mills McCartney

These bizarre environmental adverts would be interesting to write about:
http://www.dailymail.co.uk/pages/live/articles/showbiz/showbiznews.html?in_article_id=494876&in_page_id=1773&ico=Homepage&icl=TabModule&icc=picbox&ct=5

Marks and Spencers ad campaign

If you are consider campaigns to research for your MED2 exam, I would recommend Marks and Spencer as a case study. The latest advert, 'Christmas Belles', is an excellent example of pastiche. You can view it at www.marksandspencer.com

Take That - Shine advert :
http://www.dailymail.co.uk/pages/live/articles/showbiz/showbiznews.html?in_article_id=482627&in_page_id=1773

Controversial Shell print advert

http://www.guardian.co.uk/media/2007/nov/07/asa.advertising/print

Channel 4 pledges to redraw remit

25 years of Channel 4:
http://www.guardian.co.uk/media/2007/nov/02/channel4.television/print

Top Ten controversial adverts

It is helpful to consider why some adverts are controversial for both your coursework and your A&M exam.

Top Ten Controversial adverts in 2006
http://news.bbc.co.uk/1/hi/magazine/6640005.stm

Top Ten Controversial adverts in 2005:
http://news.bbc.co.uk/1/hi/magazine/4943500.stm