Friday, 14 March 2008

Revision

You only have eight weeks of college left, so you should have started your revision by now. Remember that you have three units:

MED1
This is the 'unseen' exam. You will be shown a video clip three times and will then have to write an essay analysing it. You have to show off your knowledge of the Key Conceptst and also relate what you are given to other media texts that you have seen and issues in society.

MED2
In this exam there will be four sections each with two questions. We have not studied British Newspapers or Documentary so you should not try to write essays on these topics! You need to write one essay on Advertising and Marketing and the other essay on Film and Broadcast Fiction. Specific adverts/films/TV programmes wil not be mentioned in the questions. You must know at least one advertising campaign (series of adverts) in detail. You also need to know at least two films and two TV programmes.

MED3
This was your coursework unit. Your work should have been submitted by now, so you don't need to worry about it!

Beauty ad banned after Christian outcry

http://www.guardian.co.uk/media/2008/mar/12/asa.advertising

UK Poles attack Daily Mail 'bias'

http://www.guardian.co.uk/media/2008/mar/14/dailymail.pressandpublishing

Thursday, 24 January 2008

McDonalds

Please paste your deconstruction of a McDonalds advert here.

Boots nipple cream escapes ASA ban

Boots nipple cream ad escapes ASA ban
http://www.guardian.co.uk/media/2008/jan/23/asa.advertising

Monday, 21 January 2008

David Beckham replaced as the face of Gillette

Gillette has replaced David Beckham with a trio of sports stars - Thierry Henry, Tiger Woods and Roger Federer - for its first advertising campaign since it parted company with the celebrity footballer last year:
http://www.guardian.co.uk/media/2008/jan/18/advertising

New Toshiba ad - good for MED2 exam

View the latest Toshiba advert here:
http://www.guardian.co.uk/media/2008/jan/21/advertising

Thursday, 13 December 2007

Latest advertising news

BT Vision to put ads in films
http://www.guardian.co.uk/media/2007/dec/05/digitalmedia.television

Ad campaign for 'easy' breast enlargement surgery banned by ASA
http://www.guardian.co.uk/media/2007/dec/05/asa.advertising

Setanta ad featuring Des Lynam facing inquiry

http://www.guardian.co.uk/media/2007/dec/10/asa.advertising

Racist advertising?

'Anti-Welsh' advert:
http://www.guardian.co.uk/media/2007/dec/12/asa.advertising

Thursday, 29 November 2007

Coca Cola advertising

You need to ensure that you can discuss Coke's advertising campaigns in your MED2 exam. You will be shown three videos in class about Coca Cola:
1. The Money Programme: Coke's Water Bomb (330) (About Dasani)
2. The Money Programme: Coke on the Rocks (330)
3. Dispatches: Mark Thomas on Coca Cola
These videos will be returned to the library after use, so you can watch them there to make additional notes if necessary.

You will also be given a handout from the September 2005 issue of Media Magzine about how to analyse a Coca Cola advert.

You can see Coca Cola adverts from 1914 to the present day at:
http://www.pinballrebel.com/game/cola/ads/coke/coke.htm
(What you need to bear in mind is that many of these are American!)

To read more about the negative side of Coke's image, see these websites:
http://www.killercoke.org/
http://www.coopamerica.org/programs/rs/profile.cfm?id=204

What you need to do now is research Coca Cola advertising campaigns. You need to select a specific recent campaign and post your findings as a comment to this post. You should include the web address of any sites that you have used.

Wednesday, 21 November 2007

Friday, 16 November 2007

Marks and Spencers ad campaign

If you are consider campaigns to research for your MED2 exam, I would recommend Marks and Spencer as a case study. The latest advert, 'Christmas Belles', is an excellent example of pastiche. You can view it at www.marksandspencer.com

Take That - Shine advert :
http://www.dailymail.co.uk/pages/live/articles/showbiz/showbiznews.html?in_article_id=482627&in_page_id=1773