Coca Cola advertising

You need to ensure that you can discuss Coke's advertising campaigns in your MED2 exam. You will be shown three videos in class about Coca Cola:
1. The Money Programme: Coke's Water Bomb (330) (About Dasani)
2. The Money Programme: Coke on the Rocks (330)
3. Dispatches: Mark Thomas on Coca Cola
These videos will be returned to the library after use, so you can watch them there to make additional notes if necessary.

You will also be given a handout from the September 2005 issue of Media Magzine about how to analyse a Coca Cola advert.

You can see Coca Cola adverts from 1914 to the present day at:
http://www.pinballrebel.com/game/cola/ads/coke/coke.htm
(What you need to bear in mind is that many of these are American!)

To read more about the negative side of Coke's image, see these websites:
http://www.killercoke.org/
http://www.coopamerica.org/programs/rs/profile.cfm?id=204

What you need to do now is research Coca Cola advertising campaigns. You need to select a specific recent campaign and post your findings as a comment to this post. You should include the web address of any sites that you have used.

Renault pulls N word advert

Renault pulls 'N' word ad:
http://www.guardian.co.uk/media/2007/nov/22/advertising

Banned film ads

Film posters banned because they promote guns:
http://www.guardian.co.uk/media/2007/nov/21/asa.advertising/print

PG Tips and Unilever brand case studies

Why not analyse the latest PG Tips advertising campaign, featuring Monkey?
http://www.pgtips.co.uk/
http://www.unilever.co.uk/ourbrands/foods/pgtips.asp
http://whom.co.uk/squelch/40years_tv.htm
http://www.guardian.co.uk/media/2003/apr/09/advertising.uknews
http://www.guardian.co.uk/media/2007/jan/08/advertising.marketingandpr

Unilever brand case studies:
Persil - Be My Coach campaign and Get Creative campaign
Dove - Real Women campaign
Flora - pro.activ campaign

http://www.unilever.co.uk/ourbrands/casestudies/?linkid=navigation

Stella Artois advertising critique

Where did it all go wrong for the beer they call 'wife beater'?
http://www.dailymail.co.uk/pages/live/articles/news/news.html?in_article_id=494149&in_page_id=1770

Viva! ad. campaign - Heather Mills McCartney

These bizarre environmental adverts would be interesting to write about:
http://www.dailymail.co.uk/pages/live/articles/showbiz/showbiznews.html?in_article_id=494876&in_page_id=1773&ico=Homepage&icl=TabModule&icc=picbox&ct=5

Marks and Spencers ad campaign

If you are consider campaigns to research for your MED2 exam, I would recommend Marks and Spencer as a case study. The latest advert, 'Christmas Belles', is an excellent example of pastiche. You can view it at www.marksandspencer.com

Take That - Shine advert :
http://www.dailymail.co.uk/pages/live/articles/showbiz/showbiznews.html?in_article_id=482627&in_page_id=1773

Controversial Shell print advert

http://www.guardian.co.uk/media/2007/nov/07/asa.advertising/print

Channel 4 pledges to redraw remit

25 years of Channel 4:
http://www.guardian.co.uk/media/2007/nov/02/channel4.television/print

Top Ten controversial adverts

It is helpful to consider why some adverts are controversial for both your coursework and your A&M exam.

Top Ten Controversial adverts in 2006
http://news.bbc.co.uk/1/hi/magazine/6640005.stm

Top Ten Controversial adverts in 2005:
http://news.bbc.co.uk/1/hi/magazine/4943500.stm