Tuesday 30 October 2007

Media Magazine is £10!

Please return your forms about Media Magazine as soon as possible. Unfortunately, there was a mistake on the original letter - a year's subscription costs £10, not £7.50 - SORRY!

Media Guardian latest

Skoda cake ad. and relaunch of Arena magazine

http://www.guardian.co.uk/media/2007/oct/30/advertising/print
http://www.guardian.co.uk/media/2007/oct/30/emap.pressandpublishing

Monday 29 October 2007

Research for coursework

You may find the following website helpful when doing research for your brief:
http://library.marketlineinfo.com/library
You may not find what you want instantly, so be prepared to persevere!

Rebranding case studies

You can see case studies of companies that have recently rebranded themselves at http://www.brandme.co.uk/ including Captain Birds Eye, Blossom Hill, Capri Sun, Fosters and Oasis.

MediaGuardian

If you subscribe to Media Guardian (it's free!), you can get all of the latest news about adverts, including the banned Sky advert, and the new EU anti-smoking campaign.

Record-breaking advert in Dubai:
http://media.guardian.co.uk/advertising/story/0,,2197672,00.html