ASA raps Citroen for latest advert.
http://www.guardian.co.uk/media/2007/oct/31/asa.advertising1/print
Wednesday, 31 October 2007
Tuesday, 30 October 2007
Media Magazine is £10!
Please return your forms about Media Magazine as soon as possible. Unfortunately, there was a mistake on the original letter - a year's subscription costs £10, not £7.50 - SORRY!
Media Guardian latest
Skoda cake ad. and relaunch of Arena magazine
http://www.guardian.co.uk/media/2007/oct/30/advertising/print
http://www.guardian.co.uk/media/2007/oct/30/emap.pressandpublishing
http://www.guardian.co.uk/media/2007/oct/30/advertising/print
http://www.guardian.co.uk/media/2007/oct/30/emap.pressandpublishing
Monday, 29 October 2007
Research for coursework
You may find the following website helpful when doing research for your brief:
http://library.marketlineinfo.com/library
You may not find what you want instantly, so be prepared to persevere!
http://library.marketlineinfo.com/library
You may not find what you want instantly, so be prepared to persevere!
Rebranding case studies
You can see case studies of companies that have recently rebranded themselves at http://www.brandme.co.uk/ including Captain Birds Eye, Blossom Hill, Capri Sun, Fosters and Oasis.
MediaGuardian
If you subscribe to Media Guardian (it's free!), you can get all of the latest news about adverts, including the banned Sky advert, and the new EU anti-smoking campaign.
Record-breaking advert in Dubai:
http://media.guardian.co.uk/advertising/story/0,,2197672,00.html
Record-breaking advert in Dubai:
http://media.guardian.co.uk/advertising/story/0,,2197672,00.html
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